CEO of SmartChannel Technologies, the innovative consulting and business development company in the ICT partner channel that leads the segment. It is also Business Development VicePresident of Walhalla Cloud, which leads the solutions market for Cloud Ecosystems of Critical Mission, Founding Secretary General of ADETI, Spanish association of information technology distribution and associated with the global organization CompTIA, and Vocal de la AsLAN Board of Directors.
He was Managing Partner of Elogia, the largest online Hispanic marketing group, Managing Partner of the Transcend Consultancy where he worked for the main ICT World Companies, and is a recognized expert on that Channel. He has been Marketing Director for Iberia for Tech Data and a member of the Global Marketing Council. Previously held positions at Epson, Xerox, Ingram Micro or DINSA.
Business Sciences by the UB, Strategic and International Marketing by ISM-ESIC and the Polytechnic University of Madrid, as well as Marketing Management by EADA, has developed an intense activity as a consultant, articulist and lecturer in his more than 25 years of professional life . He published the book “Guide for the Development of Distribution Channels”, with the Banespyme Foundation, as well as “Marketing for Computer Distributors” with Dealer World-IDG.